Our Name
Clarendon Avenue’s founder, Kelci Lucier, lived in a small house on Clarendon Avenue while earning her master’s degree at the Harvard University Graduate School of Education. In many ways, that quiet street was the launching point for much of her career.
Additionally, Clarendon is believed to be the first patented font. It is perceived as clear, strong, and distinct. Clarendon is also familiar to many American audiences in particular, as it is the font used on traditional National Park traffic signs and historic “WANTED” posters.
“The most useful founts that a printer can have in his office are the Clarendons: they make a striking word or line either in a hand bill or title page, and do not overwhelm the other lines. They have been made with great care, so that while they are distinct and striking, they possess a very graceful outline, avoiding on one hand the clumsy inelegance of the Antique or Egyptian character, hitherto in use among printers, and on the other, the appearance of an ordinary Roman letter thickened by long use under the machine.”
Sources:
“Clarendon.” Typedia.com. Retrieved November 1, 2019.
“Know Your Type: Clarendon.” IDSGN.org. Retrieved November 1, 2019.
“Selections from the specimen book of the Fann Street Foundry.” Archive.org. Retrieved November 1, 2019.